If you are a self-published author that works in children’s books, or you are an aspiring author or just moving into this genre, then there definitely some things that you want to know. Self-publishing children’s books is unlike anything else out there. The big benefit of self-publishing has always been the e-book. The e-book can be sold very cheaply, costs almost nothing to produce and is instantly available via download to the users Kindle or other device. This is led to the revolution in publishing companies and the reason that most people read electronic books more often these days.
But that is just not the case with children’s books, and that runs the gamut from picture books that you would read to your toddler to middle grade books and teen novels that your preteen or teenager is reading. But why is that the case? It has to do with the way that children are introduced to books.
The first thing that you have to understand is that children’s books are usually introduced to a child through a parent or other relative or through their school library. In order for books to get to the school library, it has to be listed in the Baker and Taylor catalog which is the catalog the librarians order from that contains all of the new books coming out. Self-published books are rarely listed in this catalog and only print books are in there.
As for parents and other relatives buying books, they don’t want to either child an invisible e-book that will be automatically delivered to their Kindle. Some parents made by books that way once in a while, but most of the time these books will be as a gift or to celebrate something. That means that they want print books.
So the first thing you have to do if you want to compete in the world of children’s book publishing with your self-published books is to make sure that they are available in print. That should be your primary format. That doesn’t mean not to concentrate on e-book format. You will still sell some of those and a surprising number will be to adults who still read middle grade and teen fiction. Squibler makes the ideal book writing software for making children’s books at the end of the day.
But you also have to learn how to market your books to parents. Remember, the 13-year-old down the street isn’t going to be on Amazon browsing books with a credit card in hand. If they want a book, then their parents are going to buy it for them. That means that you need to market to the parents even more than you market to the children. Like breakfast cereal, you can make the child want it but how do you make the mom buy it?
However, it is important to keep in mind that there are people out there that are making a great success out of self-publishing middle grade and children’s books. Many of them are having more success in the self-publishing market than they did traditionally publishing. It is entirely possible that you can do the same. If you can’t make heads or tails of it, you might want to see what your local IT Consulting Hourly Rate is.